Email Marketing Designs – Creating The Best Campaign Possible

There are a few key points to remember when creating a successful email marketing design. The primary point is to keep it simple. If you have an email that contains flashy or glitzy graphics yet doesn’t deliver in the content department, your results will be less than anticipated. People don’t like gimmicks. Nor do they want to be sold. So if you’ve been told that your current campaign is too gimmicky you might want to revamp it. While you’re doing that, consider the following:

Create a simple email newsletter. The Nielson Norman Group did some research about people’s email reading habits. What they found was that people read an internet newsletter for an average of 50 seconds. These same people will read a standard email for no more than 4 seconds. From the numbers, readers give ten times as much attention to newsletters as they do normal emails. Now that we’ve determined that the newsletter is the best format, lets discuss the actual design of the newsletter itself.

You want to create a simple email marketing design that does 2 things – captures the attention of the reader AND holds that attention. Honestly, most consumers only read a small portion of the emails they receive. They look at the subject lines and determine if they want to read on or not. Many are deleted without ever being opened. Different advertising dynamics appeal to different people. Your email newsletter or advertisement has to appeal to many demographics for it to be considered a success.

Aside from being simple, your effective email marketing campaign design should use the principles of design that are aesthetically pleasing. You want to employ contrasting colors in order to draw the eye and attract the readers to the action. You can also vary the email inboxes. Some of the free email services like Hotmail and AOL allow several standards for opening emails. You should use colors and fonts that are visually appealing to the masses.

Most design segments within emails are between 200 and 300 pixels. This means your email shouldn’t be too graphic-rich and disproportionate. It should flow smoothly and be distributed evenly throughout the email.

Numerous studies on the habits of Internet users pertaining to email have been performed. All of them say that the email must gain the reader’s attention if the sender wants to keep their interest. In order for your email marketing design to be effective it must be built based on the 5 second rule. This means that the entirety of your page should be able to be read or scanned in 5 seconds or less.

Use your knowledge of marketing as you create your email design. Don’t take up all of the real estate on the page. Use less than a standard advertisement would use. Include pictures that add value, not just look pretty. If the wording is too “spammy”, it may be kicked into the spam folders of your recipients.

Since email marketing is a way for rapid response, you want to give your clients or potential clients several ways to contact you. Include the links to your website, email address, physical address, phone numbers and fax number, in addition to any contact information that can be used to communicate with you.

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What Factors Affect Marketing Design?

Marketing is more than just skin deep. In fact, it is the core activity of any business that determines based on the effectiveness of the activities undertaken, how successful the business is going to be. And so naturally, formulating the marketing strategy is of extreme importance. “Marketing Design” refers to the designing or the planning of the various activities and the strategies that together formulate the marketing plan of the business. Not only the businesses that are huge, even mid sized companies often need to have a marketing design. And not only that, small home based business too need to have a plan, a design that will help it to reach the consumer.

Factors That Determine the Marketing Design for a Business

There are many factors or elements that will determine what the marketing design of any business is. Such as the location of the market, demographics of the customers and their age, sex, purchasing power and preferences. But that’s not all. Other factors include the product or the service itself the business is offering and of course the competition. Then there are some dependent factors that are dependent on what the competition is doing and also the industry standards. For example, if there are trade shows and all your major competitors are putting up stalls, then you need to have a presence too. Even if you are not planning to sell from the show then also you need to be there just to have a presence.

Marketing Design And The Various Channels

Before a company can plan the channels, it needs to do an analysis as to what are the best channels to reach the customer given the positioning of the various factors. Then once the result of such an analysis is out, the business is in a position to take an informed decision. The next step is to decide on a budget for this.

The channels of marketing design include television/newspaper/magazine advertisements, billboards, direct mail, printed materials and brochures, participating in seminars/conferences/trade shows, coming out with press releases and hosting press conferences. There are others too such as “Point of Sale advertisement”, Cold Calling using the telephone, Viral Marketing and more. In the Internet age marketing design also has to ensure that the business has a web presence. And so the Internet should also be one of the channels using which the business needs to get closer to the customer.

While many companies (only those that are particularly big can afford this) do this internally, there are countless others that seek outside help of professionals. And helping them are the advertisement agencies, public relation houses and IT firms.

Marketing Design and Research

Research and analysis needs to be an integral part of marketing design. The guys who are in the marketing department need to be able to understand the trends and the issues, because based on this, the business can change quickly to adapt to a change in the market and consumer behavior. The opposite of this can be disastrous for the business.

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Web Marketing Design – Prepare For It!

The very idea of web marketing design refers to the necessity to perform the design of business websites following marketing purposes. There is a whole range of things that web masters can do to prepare the road for a business and thus set the course for its online evolution. Here are some of the things that are absolutely essential for powerful and effective web design.

Define the product/service and the message associated with it!

Identify the keywords that best describe this product/service because search engine optimization can only be performed starting from these keywords!

Choose the colors, the business logo and the kind of user interface you want for the website.

Write articles to upload on the website!

For each of these general steps, you should go in depth and define more profound web marketing design strategies so as to make the business website appealing and interesting for the user. Proper web marketing design will also help you stay out of trouble and away from common mistakes that cause you to lose money.

You may be tempted to create websites with advanced graphics and lots of pages, and many web masters consider such tasks very challenging, yet, several problems can lead to incorrect web marketing design under the circumstances. Too advanced web design may not be compatible with the media software available on users’ computers, and too many pages in Java script could be difficult to index for search engines.

Therefore, all your web marketing design efforts should converge in a user-based point. If web surfers find your page easy to use, options to navigate away and to search on from the same page, they will convert into prospects in better likelihood. The main point here is to create web marketing design that is relevant for your business and that implements the business promotion strategies at the highest level possible. If you don’t get the right web marketing design from the very beginning, it is much more difficult to make changes later.

Ask any expert and he/she will tell you that there are solutions to increase the profitability of your business starting from web marketing design, but it is a lot easier to do so when you make it from scratch and build the site, than when you have to re-do, adjust or correct some of the website features. Search engine optimization and design changes are much more difficult on an existent website.

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Postcard Marketing – Design Matters a Lot

In postcard advertising, the design is a very important element. An exceptional design make a postcard look more appealing and enhance the clarity of your message. The question is, how do you create an effective postcard design? Listed below are some tips for you:

Design Both Sides

Rather than simply designing the front side, some marketers design both the front and back of the postcard. This way, the message can be read right away no matter which side the card faces up when the recipient gets hold of the card.

Don’t Clutter with Words

Do not use a very small font size just to squeeze all the information you want on one postcard. Doing this can make the texts written in your postcard more difficult to understand. Be sure that you leave just enough white space on the card for easier reading.

Design for Display

Some people use their favorite postcards as wall decor or inspiration. We often see beautiful marketing postcards displayed on refrigerator doors and work stations because it bears an inspiring message or a photo. Obviously, the more people see your postcard on display, the more exposure you can get.

Choose the Right Colors

Warm colors like yellow and red are vibrant which adds life to a postcard. Most experts recommend the use of cool colors like blue and green for it is considered more appealing. You can choose any color you like but always remember that it can either amplify your message or overshadow it. Be careful. Making the wrong color choices can do more bad than good for your business.

Make Sure the Design Fits

Is your postcard design complementary to your message? Is the photo or images used appropriate to what you want to say? There are marketing postcards that are overly done that the message actually gets lost amid all the colors and the graphics. Again, you want the design to accentuate the message, but not overpower it. You want the reader to pay attention to the words, not just to the picture.

Quality Printing Makes Sense

After creating a great postcard design, it’s time to consider printing. If you plan to send out a large bulk of postcards, then it is recommended that you hire a professional printing service company, rather than go through the whole process yourself.

Shop around and choose a reliable printing service. The quality of the paper used and the printing itself can make a big difference. If the printing is poorly done, your postcards will definitely look unappealing and unimpressive, that is despite of the fact that you have a great lay-out and design.

Send Big Cards

Instead of sending standard-sized cards, have you thought of using bigger postcards (6″x9″ or 6″x11″)? The larger the postcard is, the easier it will be to spot it among a bulk of letters in the mailbox. True, bigger cards may cost a little more than the standard-sized cards but they will surely grab attention. Combined with a great design, it will be very hard to discard your postcard in the trash.

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Using Online Marketing Designs to Improve Prospective Buyer Experience

Online marketing designs help marketers to build up better understanding of the businesses they support by facilitating more proactive and effective message market matching.

The use of ‘marketing patterns’ to provide flexible descriptions borrows from approaches to learning designs, which offer a representation of units of learning and of learner and teacher experiences. For business and marketing purposes, this supports a common terminology for marketers to interpret the brief accurately in terms of desired business objectives.

With an ability to share and repurpose, online marketing designs work best when they can be mapped to different contexts, needs and situations. Such dialogue can engage and challenge us in ways that improves the experience for prospective buyers moving through our sales and marketing process.

A marketing design is a specification that allows individual units of marketing to be represented and systematised. There is a large body of work around specifications for learning, but this seems less prevalent in these terms for representing marketing and for online marketing designs.

Online marketing designs enable an important feedback loop that can engage and challenge us to improve the experience for prospective buyers from their response to an advert to our follow up with them.

The concept of marketing designs is distinct from marketing strategies or marketing methods. It goes way beyond the concept of the ‘sales funnel’. Designing online marketing is less concerned with the implementation via pages, opt-ins, tools and systems and much more to do with the prospective buyer experience and the potential emotional end benefits of matching your product with their requirements, needs or desires.

The creation of marketing patterns is an approach that looks to provide templates and tools – an ‘architecture’ if you like – as a way of capturing knowledge from marketers and sharing it with a business community as a source for advice and discussion of target audience and their relative interest in products and services.

Both marketing patterns and marketing design encourage the representation of content alongside activities for engaging prospective buyers. This is important in the context of both print and online, technology-mediated practices.

There is the notion of design in terms of what the marketer does, which is concerned with designing, planning, orchestrating and supporting marketing activities ‘unit of marketing’, which cannot be deconstructed into smaller units, but can be aggregated as part of a strategy.

These holistic online marketing designs can also be used to describe the physical design of content – copywriting, websites, blogs, social network posts, as well as the activities our prospective buyers are doing across our marketing environment – reading, watching, clicking, sharing and so on.

This contrasts with what system designers do, which is to design marketing systems and the software engineering aspects and know-how. Here, we are concerned with understanding and improving the interaction between the prospective buyer and the online platform.

Few of these ideas are new to education, or indeed to marketing, but appear to be new to online marketing.

Specifying how these different components fit together and are mutually reinforcing is one way to create online marketing designs. This is a fruitful area to explore in terms of maximising both the flow and congruence of our marketing and the return on investment in terms of average visitor value and business revenue.

Jay Allyson is an education, business & marketing consultant & coach and is the author of “How to Build a Profitable Online Business”.

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